The visual campaign is designed for high modularity, as the material needs to be applicable to a wide range of digital and analog uses, including animated clips, websites, posters, banners, and various types of merchandising.
The 2021 campaign focussed on the challenges created by the COVID pandemic and the power of collaboration and community in overcoming obstacles.
A non-natural skin color was used consistently in all images to ensure worldwide inclusiveness.
Master and accessory visuals were created in Adobe Illustrator for full flexibility.
The visual campaign is designed for high modularity, as the material needs to be applicable to a wide range of digital and analog uses, including animated clips, websites, posters, banners, and various types of merchandising.
The 2022 campaign focussed on showcasing families in all their diverse expressions.
A non-natural skin color was used consistently in all images to ensure worldwide inclusiveness.
Master and accessory visuals created in Adobe Illustrator for full flexibility.
Design for cover and die-cut elephants as well as assembly parts and additional game components.